Marketing Technology Insights
It feels like a strange moment for generative AI in marketing. On one side, I hear the chorus: “If we’re not using AI to generate everything (blogs, decks, ads, videos),…
Need a good laugh? Even better, need an engaged audience? Get a chuckle and inspiration from 18 witty B2C and B2B campaigns. Fish with sausage rolls at the mall, kick…
Too few marketers pay attention to agentic AI, though it has the potential to revolutionize your marketing operations. By 2028, experts say, the proactive tech will handle 15% of work…
Has it been ages since you updated the brand’s buyer personas? Or maybe you never created them in the first place. Current personas make your B2B content and marketing more…
These themes repeated throughout Content Marketing World: master storytelling, leverage strategic AI use, and cultivate authentic connections. They’re the keys to cutting through the noise. Some marketers believe that shouting…
Want a marketing budget increase? You’d better speak the CFO’s language. Learn what metrics matter from a CFO and how to start practically from a CMO. Plus, learn how they…
Budget, talent, and technology don’t differentiate one brand’s marketing from another. The biggest impact comes from a different mindset. CMI’s founder reveals six mind shifts that successful marketing teams make.…
The way B2B companies sell has transformed dramatically in the last few years. Unlike consumer commerce, B2B transactions carry higher stakes and greater complexity — involving bulk orders, negotiated contracts,…
Using data to tell a human story led Lightcast to a long-form thought leadership initiative that garnered 10,000 leads, 700 million media impressions, and six-figure contracts. It all centered around…
Don’t think you have the budget for creator partnerships? Does leadership think your industry doesn’t use influencers? Follow this expert advice to get buy-in, choose the right creators, avoid engagement…
Abandon your traditional marketing playbooks in favor of a fresh content IP strategy. Use this three-step method to name and claim a phrase that will resonate with your audience and…
If finding your company’s purpose in the world sounds difficult, it isn’t. Use information that already exists, and you’ll discover it. Learn how big brands and small businesses, B2C and…
Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Every corner of…
What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered…
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring…
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the…
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. As a content marketer, your job is to use content to sell…
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the…
Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. We can agree 2020 was…
You can’t have real-time conversations with your audience every minute, but you can create a custom GPT tool to make that possible with AI. It will help you consistently deliver…
Half your job as a marketer should be internal communication. Support and success happen when you control the narrative and set realistic expectations with leadership and others in your organization.…
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